Depending on how long you’ve been in business, you may have content stored on various platforms, including but not limited to various social media platforms, your website, Google Business, email platforms, Google Drives, and likely your download folder on your computer.
Have you ever found yourself thinking,
"I know I created this killer piece of content, where the heck is it so I can reshare it?"
It’s a waste of time scrolling through months, if not years, of social media posts looking for a specific piece you wrote. And, likely out of frustration, you end up recreating the content. You know the saying – “Work smarter not harder”
But fear not! A content library is here to save the day.
So, what exactly is a content library?
I’m glad you asked!
A content library is a centralized place to store all your digital assets and content. It’s an item I suggest to clients looking to improve the repurposing of content and simplify content creation.
You can store various items such as blog posts, articles, white papers, videos, infographics, social media posts and graphics, e-books, podcasts, and freebie lead magnet downloads.
The goal of a content library is to organize and categorize your content in one spot that is platform independent, easy to find, and helps you with repurposing for different marketing campaigns, events, or to share with customers.
Depending on your needs, the way you organize your content will differ from another entrepreneur. You want to design it to fit your specific needs.
Examples on how you can organize your content:
- Topic
- Format
- Target audience
- Buyer’s journey stage
The benefits of a content library are numerous. It can help you save time and resources by reusing and repurposing existing content. It can also increase the reach and engagement of your content by presenting it in different formats and on different platforms.
A content library is an essential tool for any entrepreneur that wants to make the most of their content marketing efforts, stay on brand voice, and be quicker at producing content for their marketing and social media efforts.
Stay tune for next week’s newsletter — how to start your own content library.
