There is no denying that video marketing is on a high growth rate.
Number of factors are driving this growth rate with improvements in internet speeds, high quality cameras in our cell phones, increase customer engagement, building brand awareness and the ability to showcase services and products.
Video marketing has an additional area of focus, and it’s not the high quality pictures and live streams.
video Transcription
Video transcription is the process of converting audio from a video into a written or text format. This can include a PDF file of the video, posting on a website, and adding subtitles or captions in the video itself.
This process can be accomplished in a few manners.
- Manually, by listening to the video and transcribing
- Using AI tools to transcribe the video
- Outsourcing to a 3rd party to create the transcriptions
- DIY with a combination of AI and manual review. AI improves every year, but there are still times you need to review it for accuracy and remove the Ums.
important for several reasons
Accessibility
Transcribing a video makes the content accessible to people who are deaf or hard of hearing. Accessibility laws have improved over the years with a number of high level cases and high fines for noncompliance with accessibility laws.
Search Engine Optimization (SEO):
Search engines can not index or review the content of a video. To gain the benefits of having a search engine understand the contents, posting a transcript of the video on your website is beneficial. This makes the information available to index and is searchable on your website and the internet.
Content Creation and Repurposing:
Let’s face it, finding new and unique content for social media posts, websites and newsletters can be overwhelming. A strategy to manage the content creation is repurposing. The transcription of a single video, that you created for one post, can be reused in smaller snippets for social media, blog posts, quotes and newsletters.
You want to work smarter, not harder with your content creation.
Improved User Experience:
A transcript provides your customers with a written reference of the video’s content, allowing them to easily review and retain information.
How to transcribe your video
I strongly recommend to either outsource this to a virtual assistant or DIY.
Start with an AI tool to create the initial starting point. There are several tools on the marketplace. One tool I’ve used extensively is sonix.ai.
Sonix.ai allows you to purchase x minutes of time for transcription. After it’s complete, you can edit the results and download the information. From here, you can upload into youtube, Facebook and other social media platforms for captions or create a PDF file to provide to your customers viewing the video.
Video marketing is here to stay and continues to grow each year. Leverage your video marketing to ensure you reach as many people as possible, remain compliant with the accessibility laws and repurpose content for other marketing purpose.
