I’ll be focusing on 5 ways to foster deeper connections within your network. This network includes your customers, potential clients, and colleagues, as you never know who might provide valuable referrals for your business.
The aim is to cultivate stronger connections, build lasting rapport, and ensure that your services remain at the forefront of everyone’s mind.
Follow-up After Networking Events
Once you’ve participated in a local or online networking event, make the most of it by sending a personal email to everyone you engaged with. Don’t stow away those business cards only to discard them later. While at the event, jot down a few notes about the person and any meaningful connection you shared; reference these details in your email. Even better, consider scheduling an in-person or virtual coffee chat to further expand your network, foster genuine connections, and get to know people on a deeper level.
Thoughtful Notes
Send heartfelt, handwritten notes to acknowledge recent events, milestones, and celebrations. Ensure your message is personal and sincere, without referencing your business or ongoing projects. This approach is a wonderful way to stay in touch. Use personalized cards or notepads with your branding (business name/website) in the header or footer. Think of these notepads as “From the Desk of…”—it’s the same concept.
The Art of Thankfulness
When welcoming a new client on board, make an extra effort by sending small gifts and thank-you notes. For instance, if you’re a marketing consultant, think about expressing your appreciation with a thoughtful gesture, like locally sourced chocolates, coffee, olive oils, or a set of notecards.
Strengthen Your Network with Newsletters
Newsletters serve as a powerful tool for nurturing connections within your network. To maximize their impact, establish a consistent schedule, preferably not exceeding once a month, as reliability is key. Deliver value by sharing insightful tips, industry updates, and valuable perspectives. Leverage your newsletter to convey your business’s personality and maintain strong connections with your circle. I recommend either a bi-monthly or monthly newsletter to ensure regular engagement.
Nurturing Bonds with Thinking of You Notes
Nurture your connections with periodic check-in notes or cards, much like the gratitude notes mentioned earlier. Share a “thinking of you” sentiment and highlight a common interest or connection. These gestures can reach beyond your current clients and encompass your entire network, reinforcing the personal touch you bring to your interactions.
